OTR Solutions, the leader in logistics-focused back-office technology and financial solutions, today announced the launch of Truly Instant Funding.
Plus: Automation scales from highways to rail, brokers face heat over illegal CDLs, ATA rethinks the “driver shortage,” and more in today’s newsletter.
We sat down with the founders of Vooma to talk about AI– and how their platform is helping brokers and carriers spend their time on more meaningful work.
Schneider National aims to attract new drivers, utilizing in-game billboards in American Truck Simulator for recruitment.
In an innovative attempt to recruit new drivers, Schneider National, one of the world's largest transportation companies, has turned to advertising in the popular video game American Truck Simulator.
Driver recruiter: "Since you're playing this game for 11 hours a day, you'll be a prime candidate to sit 11 hours behind the wheel"https://t.co/kre1fhY6gE
— Thomas Wasson (@ThomasWasson7) June 14, 2023
As reported by PCGamesN, Gizmodo, and PCGamer, the company has set up virtual billboards in the game pointing to their careers page, aiming to attract gamers who may be interested in pursuing a real-life trucking career. This campaign is considered a trial phase by SCS Software, the game developer, which believes it could be beneficial for both the game and the automotive industry. Initial player reactions are largely positive, viewing the ads as adding to the immersion and realism of the simulator.
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Former NFL Quarterback Mark Sanchez was hospitalized late Friday night after an altercation with a truck driver in Indianapolis.
Deeper compliance starts with ISS and BASIC scores, offering brokers critical safety insights unavailable in OOS data to reduce liability and protect shippers.
Plus: Trump’s truck tariffs shake global OEMs, insurance premiums keep climbing, cargo theft surges in Mexico, and more in today’s newsletter.
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