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Today: Want more freight?
How often do you get to ask a shipper what actually makes them give a provider more freight?
Paul-Bernard Jaroslawski · September 24, 2026 · 1 min read

If you’re a freight broker, how often do you get to ask a shipper what actually makes them give a provider more freight?
Today at 12 PM ET, we’re going live with Kevin Mitchell, Director of Transportation at James Hardie, to hear how he evaluates brokers and carriers after the bid is over.
What makes him trust a provider with a difficult lane? What causes him to move volume to someone else? And if you have 10% of his freight, what would it take to earn 20%?
Derek Zetlin of GoodShip will join Kevin, Reed, and me to talk about what providers can see in their own performance data—and how to use it before the shipper calls with a problem.
📅 Today — Thursday, September 24
🕐 12 PM ET | 11 AM CT
See you there,
Paul
P.S. We’ll also take questions from the audience live. If you’ve ever wanted to ask a shipper how to win more of their freight, this is your chance.
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