🎣 Trade War TikTok

Plus, a massive meth cargo bust, Arkansas' drivers must pass English examination, Amazon launches LTL service, and more.

🎣 Trade War TikTok

Good Monday morning. Chinese factories are exposing luxury markups on TikTok after Trump's tariffs against the country hit 125%. Welcome to the petty phase of the trade war.

Plus:

  • 🚨 761 Pounds of Meth Found in Semi
  • 📚 Arkansas' English Test Bill Passes
  • 📦 Amazon Enters LTL
  • and more...

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🐔 WHAT’S COOKIN’ IN FREIGHT

A K-9 unit detected the possible presence of hidden narcotics in a tractor-trailer. Subsequent investigation uncovered 761 pounds of liquid meth. Image Source: CBP

🚨 Massive Meth Bust: 761 Pounds Seized from Semi on I-215. U.S. Border Patrol agents seized 761 pounds of liquid methamphetamine hidden in a semi truck’s fuel tanks during an April 8 traffic stop on I-215 in Murrieta, California. A K-9 alert led to the discovery of aftermarket compartments in the diesel tanks. The meth, valued at $684,900, was extracted with assistance from Homeland Security and hazmat teams. This marks the San Diego Sector’s largest meth seizure in two years. The truck driver faces federal drug charges, and the vehicle was seized. “Foreign terrorist organizations will use every trick in the book to get their drugs into the country,” said Jeffrey D. Stalnaker, Acting Chief Patrol Agent of the San Diego Sector. He also vowed to continue to “target, interdict, and dismantle these organizations.”

📚 New English Proficiency Rule Could Cut Driver Pool in Arkansas. On Wednesday, April 9, Arkansas passed HB1745, requiring all commercial truck drivers to demonstrate sufficient English skills. The bill, passed unanimously by both chambers, mandates CDL holders must be able to converse with the public, read traffic signs, and respond to officials in English. Violators face fines of $500 for a first offense and $1,000 thereafter. Additionally, foreign-domiciled truckers presenting false documents or lacking valid work authorization may be charged with a Class D felony. Introduced on March 11, the bill rapidly advanced ahead of the legislative session's April 16 close.

📦 Amazon Enters LTL. Amazon just officially dropped its rumored LTL service in the U.S., but it’s only for inbound shipments to its own fulfillment centers. The self-serve portal offers quotes, tracking, and payment tools, tapping into Amazon’s 60,000+ trailers and vast network. While limited for now, the move follows earlier LTL launches in the UK and Germany. Experts say the market’s “ripe” for change. This comes after Walmart quietly launched its own brokerage last month, targeting carriers with dry vans, reefers, and flatbeds.


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How Factory TikToks and Tariff Politics Are Reshaping Trade

Image Source: NY Times

Late last week, the White House temporarily excluded smartphones, laptops, and electronics from its reciprocal 125% tariffs on Chinese goods. That sparked a brief sigh of relief on Wall Street—until Sunday.

“There was no Tariff ‘exception,’” Trump posted on Truth Social. “These products are just moving to a different Tariff ‘bucket.’”

Commerce Secretary Howard Lutnick clarified: these tech goods will still face “special focus tariffs” within 60 days, bundled in with new levies on semiconductors and pharmaceuticals.

In other words, Apple, Dell, and countless smaller tech importers shouldn’t get too comfortable.

Key Tariff Timeline:

  • March 27, 2025
    Trump announces Reciprocal Tariffs: 125% on Chinese goods, excluding smartphones, laptops, and electronics for now.
  • April 12, 2025 (Friday)
    White House issues temporary 90-day exclusion for electronics including semiconductors, computers, phones. Wall Street briefly rallies.
  • April 13, 2025 (Sunday)
    Trump walks back the pause on Truth Social:
“There was no Tariff ‘exception’… These products are just moving to a different Tariff ‘bucket.’”
  • April 14, 2025
    Commerce Secretary Howard Lutnick confirms new tariffs on semiconductors, smartphones, and electronics will go into effect within 1–2 months.

Factory TikTokers Are Fighting Back

Meanwhile, Chinese suppliers are gaining massive traction on social media. On platforms like Douyin (China’s TikTok) and its global sibling TikTok, factory reps are calling out the massive markup margins of U.S. brands, especially in fashion and consumer electronics.

Take @LunaSourcingChina, a sourcing agent with 500K followers. She breaks down how $100 leggings or $500 handbags are produced for a fraction of the price and encourages global buyers to source directly from the factories.

One video showing the factories behind Nike and Adidas sneakers racked up 217K+ likes. Another revealing hair clips made for Chanel crossed 380K likes. And it’s not just Luna. A whole genre is emerging: “Trade War TikTok.”

“Made in America”? Not Quite

These videos come at a bad time for American brands. Factory creators are not only revealing production origins of luxury goods stamped “USA,” they’re also posting order sheets and packing slips from brands like Calvin Klein, Ralph Lauren, and Coach. It's transparency with a side of petty.

Meanwhile, luxury brand Louis Vuitton has detailed the struggles of its factory in rural Texas.

Why It Matters for Freight

If new electronics tariffs hit, expect new waves of mode shifts, routing changes, and potential front-loading from importers.

At the same time, rising consumer interest in direct-from-China sourcing could pose a long-term threat to retailers, brokers, and the freight industry as a whole.


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🌎 AROUND THE FREIGHT WEB

🩺 Driver Licenses at Risk. FMCSA is taking action against two physicians for improper exams, jeopardizing the certification status of over 15,000 commercial drivers nationwide. Drivers with MECs from Dr. Le or Dr. Mai must obtain a new certificate by May 10 or risk being downgraded.

📦 Retail Giants Cut Out the Middleman in Parcel Game. FedEx and UPS are losing parcel market share to major retailers like Amazon, Walmart, and Target, as well as agile regional couriers, according to ShipMatrix.

⚠️ Studying Joe Trap. After decades of crashes, the Alabama Department of Transportation is finally assessing solutions for the hazardous “Joe’s Truck Stop,” a danger zone for truckers since the 1960s.

🚗 Mexico Exemption Plan. Mexico is pushing to increase its auto tariff exemptions, hoping this move will reduce the impact of Trump-era tariffs. The goal: more vehicles built in Mexico could potentially qualify as U.S. origin.

🔋 Texas’s Battery Boom. A surge of investment is making Texas the epicenter of American battery manufacturing, fueled by EV demand and federal clean energy incentives. In 2024 alone, the state produced 4 gigawatts of battery capacity—enough to power 3 million homes.


🎣 THE FREIGHT CAVIAR CORNER

  • FreightCaviar Forum: After months in the making, we've launched the FreightCaviar Forum, a space built for brokers, carriers, dispatchers, and freight tech to connect, share, and learn from one another. Sign up now here.
  • The FreightCaviar Podcast: In this week’s episode of the FreightCaviar Podcast, we sat down with Sarah Ruffcorn, President at Trinity Logistics. Sarah walks us through the process of becoming an agent at Trinity, discusses the company’s potential use of AI, and more. Catch it on YouTube!
  • Freight Job! We've got another job opportunity over on FreigthJobs.co. Good Way Trucking Inc is looking for an experienced Dry Van Dispatcher in Willowbrook, IL. Apply here.

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