“When I say you’re going to require high levels of authenticity and authentication at the point of entry... that is no longer going to be enough to prevent access. You’re going to need multiple points that all need to match in order to unlock access- that’s where we’re going."
FMCSA launched a new carrier registry three weeks ago to stop freight fraud — zero new carriers have been registered since. Plus: PepsiCo is running 41 driverless trucks, peak season and a shrinking driver pool, cameras know where your carriers have been, and more.
Freight AI pilots succeed. Production deployments often don't. Augment CEO Harish Abbott on the change management gap — and what ops leaders need to do before the tech even matters.
Tucker Carlson’s nicotine brand loses 378,000 tins in a cargo theft. Plus: produce rates reset, diesel climbs, and a bill that could pull hundreds of thousands of drivers off the road.
Happy Friday Eve. Here’s what freight X, LinkedIn, Reddit, and YouTube were talking about this week.
Trending Market Rate Lanes Presented by Triumph
Trending on X: 378,000 Tins Gone Missing
Tucker Carlson's nicotine brand ALP launched a new product called ALP Drifters, and within 24 hours of the announcement, someone walked off with the entire shipment.
A truck carrying 378,000 tins was picked up from a Southern California logistics facility using what appeared to be legitimate credentials, then went dark somewhere near Kentucky.
The freight industry has been screaming about fake-credential cargo theft for years; now it's on TMZ.
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Trending on LinkedIn: Produce Rates Hit a Reset
Dean Croke at DAT dropped the weekly produce truck rate report, and for the first time in weeks, every single origin is showing adequate truck availability. No shortages anywhere.
The calm won't last. Yuma-to-Salinas lettuce transition hits in early April, and Croke's warning is clear: don't let the quiet fool you.
Trending on Reddit: Diesel Spike Hits r/FreightBrokers
A Redditor posted satellite footage showing tanker traffic through the Strait of Hormuz dropping between Feb 27 and March 1, and the r/FreightBrokers thread that followed quickly turned into a blunt discussion about diesel.
The Strait of Hormuz moves about 20% of global oil supply, the only sea outlet for Kuwait, Qatar, Bahrain, and much of Saudi Arabia’s exports
For small carriers running spot freight, diesel is a daily cash expense with no hedge. When fuel spikes but load board rates don’t move, margins disappear quickly. Expect spot rates to rise as diesel does.
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Trending on YouTube: The Bill That Could Double Your Rates Overnight
Trucking Made Successful broke down the Dalilah Law, a bill introduced by Senator Jim Banks after a 5-year-old girl was critically injured by a driver who entered the country illegally and held a California CDL.
If passed, it would immediately revoke trucking licenses for anyone who is not a citizen, a green card holder, or a certain work visa holder.
The difference from every other capacity crunch brokers have lived through: when COVID hit, the industry backfilled with immigrant drivers. That door closes permanently if this passes. Spot rates would spike immediately. Contract rates would follow. And unlike 2021, there's no cavalry coming.
Trending Meme of the Week
“When I say you’re going to require high levels of authenticity and authentication at the point of entry... that is no longer going to be enough to prevent access. You’re going to need multiple points that all need to match in order to unlock access- that’s where we’re going."
FMCSA launched a new carrier registry three weeks ago to stop freight fraud — zero new carriers have been registered since. Plus: PepsiCo is running 41 driverless trucks, peak season and a shrinking driver pool, cameras know where your carriers have been, and more.
The freight boom arrived. For some carriers, it arrived too late. We explain why in today's feature. Plus: real gouda fellas, satisfactory doesn't mean safe, LTL is waking up, and more.
Here's your weekly roundup of what’s trending across the freight industry on X, LinkedIn, Reddit, and YouTube.
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