🎣 Inside Freight Alley

In this week’s episode of The FreightCaviar Podcast, we sat down with Ryan Rogers, Founder of TextLocate. He took us behind the scenes of his start in the industry, the impact it’s had on the city, and much more.

Plus, check out this week's Carrier of the Week.

Chattanooga: A City Shaped by Freight

Nestled along the foothills of the scenic Appalachian Mountains lies a city steeped in rich history, through which approximately 80% of the nation’s freight passes on its way to its final destination.

Over the years, Chattanooga has remained a logistics hub and home to families who’ve driven the freight industry for generations. Ryan Rogers took us on a journey through its past, as well as his own story, how he helped grow U.S. Xpress, and why he decided to start his own business in 2021.

He also revealed what inspired him to create a platform that lets freight brokers and dispatchers locate drivers with a simple text.

"I had noticed a need in the market for better ease of communication for both the freight broker and the truck driver. Drivers were overwhelmed with a bunch of apps everywhere. So I said, 'Let's step back in time and make it a little less cool but easy for them to use.'"

In this episode:

• The impact of logistics on the city.
• Learn about the rich history of Chattanooga.
• How Ryan grew U.S. Xpress from $30 million to $200 million in just three and a half years.
• What led him to start TextLocate, his own app-less platform.

Check out our piece on Ryan Rogers:

Uncovering Chattanooga

Sit down as we dive into Ryan Rogers’ story, Chattanooga’s history, and more.

FreightCaviarKaja Kusińska

Listen to the episode on Spotify and Apple Podcasts, or watch the interview on YouTube.

Together With OTR Solutions

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Carrier of the Week: Max Carriers Inc.

Max Carriers Inc.
MC: 772274 · Summit, IL · 708-483-4888

• Years in business: 14
• Equipment: Dry van, reefer
• Fleet: 150 trucks · 160 drivers
• Primary lanes: Midwest ↔ West / Northwest
• Phone Number: 708-483-4888

What makes a broker worth working with again?

“Transparency and communication. Being trustworthy, paying fairly and on time, and treating carriers with respect. When issues come up, the best brokers work with us to solve them.”

Interested in being featured as a future Carrier of the Week?
Submit the short form here.

Together With Cargado

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• Instantly check lane pricing with Cargado Market Rates
• Finish RFPs in minutes using the Cargado Excel Add-In
• Book trusted Mexico & Canada carriers—fast

Built for brokers actually moving freight across borders.

🎣 FREIGHT HUMOR