FMCSA launched a new carrier registry three weeks ago to stop freight fraud — zero new carriers have been registered since. Plus: PepsiCo is running 41 driverless trucks, peak season and a shrinking driver pool, cameras know where your carriers have been, and more.
Freight AI pilots succeed. Production deployments often don't. Augment CEO Harish Abbott on the change management gap — and what ops leaders need to do before the tech even matters.
The freight boom arrived. For some carriers, it arrived too late. We explain why in today's feature. Plus: real gouda fellas, satisfactory doesn't mean safe, LTL is waking up, and more.
FreightCaviar Weekly Recap.A round-up of the most engaging and talked-about freight content from around the web and from us.
Today's Newsletter Is Brought To You By Fleetworks.
🗳️ Poll of the Week
Is AI the future?
Earlier this week on our Instagram page, we asked a question about whether AI will replace freight brokers & dispatchers in the next 20 years?
This question comes after we have had a slew of technological advances within our industry over the past couple of years. But as the saying goes, too much of a good thing can be a bad thing. Is too much AI ruining our field?
💬 What People Said:
👍 What’s Working:
Faster quoting and booking is saving time.
Scaled carrier outreach improves engagement.
Voice AI handles more calls with fewer staff.
Smarter routing cuts empty miles and boosts efficiency.
👎 What’s Not:
AI reduces the personal touch in negotiations.
More quotes don’t always mean more loads covered.
Many don’t trust AI for customer-facing messages.
Poor integration with TMS systems slows adoption.
So, whose side are you on? Is AI going to take over? Let us know what you think by replying directly to this newsletter!
💬 Featured Reddit Post of the Week
Over on r/FreightBrokers, Reddit user Boomroomguy shared how he made over $10 million as a broker and offered some advice for up-and-coming brokers. One piece stood out:
"Don't do RFPs. Waste of time, and money as you race to the bottom. Those customers won't ever have loyalty."
One user replied, saying:
Refusing to do RFPs was the best decision I made in my career. Such a waste of time.
Other users either offered congratulations or sought advice for escaping a "plateau" within their organization.
What advice would you give to someone as we enter Q3, or just in general, to help scale their operation? Drop your take in the FreightCaviar Forum.
“I see all these people standing above cars, waving Mexican flags, and the devastation, the destruction of Los Angeles. I said, ‘something’s not right,’” Brewer said during a June 14 appearance on FreightWaves' What the Truck?!?
Darren did acknowledge that this agency has a solid track record, stating:
“They were the only third-party staffing service that we allowed, because I know the guy who started it and runs it … I let him know first thing the next morning and explained to him why.”
Darren even took the time to comment on our Instagram post:
BONUS X POST:
This is an age-old situation that rears its ugly head again and again. Another damage load, but who's to blame? The loaders or the driver? 🤔
A viral video on Candace Owens’ podcast accuses the trucking industry of trapping drivers in debt through exploitative lease programs. Drawing on The Secret Life of Groceries, the video claims drivers net far less than promised and face harsh, unsustainable working conditions. Though coming from polarizing figures, the exposé raises real concerns about driver pay, turnover, and leasing practices. We dive deeper into this in this week’s most-clicked FreightCaviar feature.
Don’t let RFP season catch you scrambling. Greenscreens' long-term rate prediction tool delivers accurate monthly freight forecasts up to 12 months out — With seamless system integration and support for high volume lane uploads, it improves efficiency, accelerates user adoption, and reduces time to respond to RFPs.
Our most liked meme this week received over 850 likes on Instagram.
🎣 THE FREIGHT CAVIAR CORNER
FreightCaviar Podcast: This week, Tom Stawinski sits down with Jin Stedge, CEO & Co-founder of TrueNorth, the first AI-powered load board built for independent truckers. Listen to the episode onApple Podcasts or Spotify. Watch the interview on YouTube.
Freightjobs.co: Join HaulPay’s Customer Success team as a Customer Experience Specialist. Help brokers and carriers onboard, retain, and grow. Apply now.
Forum.FreightCaviar.com: Now Live! A space built for brokers, carriers, dispatchers, and freight tech to connect, share, and learn from one another. Sign up now here.
Hello! I'm Jerome FreightCaviar! I’m into the politics of freight and the impact it will have worldwide. I'm always eager to learn more. Follow me on X @JeromeFreightC
FMCSA launched a new carrier registry three weeks ago to stop freight fraud — zero new carriers have been registered since. Plus: PepsiCo is running 41 driverless trucks, peak season and a shrinking driver pool, cameras know where your carriers have been, and more.
The freight boom arrived. For some carriers, it arrived too late. We explain why in today's feature. Plus: real gouda fellas, satisfactory doesn't mean safe, LTL is waking up, and more.
Spot rates just hit record highs, while the carrier pool is shrinking. Plus: shippers get a win on trucking liability, the oldest tax in trucking is on the chopping block, Ohio puts 5,000 CDL holders on notice, and more.
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