Nearshoring works when teams stay. Explore how Rapido’s training-driven, people-first model creates long-term value for logistics operations.
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Nearshoring works when teams stay. Explore how Rapido’s training-driven, people-first model creates long-term value for logistics operations.
Nearshoring has become a go-to strategy for logistics companies looking to scale operations while keeping costs in check. But while many providers focus on filling seats quickly, fewer focus on what happens after those seats are filled.
In freight, that distinction matters. High turnover in back-office roles is an HR headache that creates operational drag, inconsistent service, and hidden costs that quietly eat into already-thin margins.
Rapido’s approach starts from a different premise: nearshoring only works when people stay, grow, and perform over time. That’s why its model prioritizes long-term partnerships over short-term staffing.
Across the logistics industry, nearshoring has surged as brokers and 3PLs look to support functions like track & trace, billing, carrier communication, and customer service more efficiently.
Mexico has emerged as a popular nearshoring hub thanks to time-zone alignment, a bilingual workforce, and access to skilled talent.
Kaja Kusińska
But proximity alone doesn’t guarantee results. Many nearshore models still emphasize speed over sustainability, meaning rapid hiring with limited onboarding and little freight-specific training. When turnover follows, U.S. teams are left correcting errors and restarting the ramp-up cycle.
That strain shows up clearly in operator sentiment. In a FreightCaviar poll conducted with Rapido, respondents cited rising transportation costs and labor shortages as two of their biggest operational challenges right now
In that environment, constant rehiring becomes inconvenient and costly.
Turnover disrupts execution.
Each departure triggers a chain reaction:
For freight operators working in a market where brokerage margins dipped below 15% in 2024, those inefficiencies compound quickly. Instead of building momentum, teams find themselves rebuilding institutional knowledge over and over again.
As markets tighten, tolerance for that churn disappears.
Rapido was built specifically to address this problem. Rather than treating nearshore staff as interchangeable labor, the company focuses on retention, engagement, and long-term performance.
That starts with hiring for culture fit, not just availability. Candidates are screened for communication style, work ethic, and long-term alignment with U.S. logistics teams.
From there, every hire goes through freight-specific training, including:
This focus on alignment matters. In a separate FreightCaviar poll, respondents said cultural alignment and proximity ranked alongside cost considerations when choosing between nearshoring and offshoring.
And because culture fit and communication are foundational, clients often see smoother coordination from day one. One customer had this to say:
“Rapido does a good job at helping us manage our operations that allow us to have 24/7 coverage within our tracking department…”
Lower turnover stabilizes teams and improves results.
When nearshore reps stay in place:
This long-term payoff aligns with how operators are thinking about the future. In another FreightCaviar–Rapido poll, logistics leaders said talent acquisition and retention ranked among their top areas of focus heading into the second half of 2025, outpacing even technology upgrades for many teams
For Rapido clients, the benefits of a people-first model show up in day-to-day operations. Long-tenured teams require less oversight, manage issues proactively, and operate as true extensions of U.S. logistics teams.
As one Rapido client put it:
“I have worked with other providers in the past, and Rapido outshines them in all aspects. The team we have is very reliable, dedicated, and has virtually no turnover.”
That level of trust comes from stability.
Nearshoring has evolved beyond a simple cost lever. Today, its value depends on whether teams can scale with the business instead of constantly turning over.
Rapido’s people-first nearshoring model is designed for logistics companies looking for long-term value, not just short-term fixes.
Curious what a people-first nearshore model could do for your team? Rapido can walk you through it.
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