How GenLogs Stays Ahead of Fraud

From exposing double agents for the CIA to exposing bad actors in freight, Ryan Joyce has always stayed one step ahead of fraud.

He spent nearly two decades in the broader US intelligence community working for the Central Intelligence Agency, where he vetted different types of sources and rooted out double agents attempting to feed false information to the CIA. 

Fast forward to 2020: Ryan joined Onsights.io - a startup tracking analytics for shopping centers – as SVP of Business Operations and Strategy. During a board meeting, Ross Perot Jr., who runs AllianceTexas, a BNSF facility outside of Dallas, asked whether similar analytics could be applied to trucks to enable flexible warehousing. While the seed was planted then, it wasn't until a year later, while exploring the rampant issue of double brokering in freight, that Ryan had his 'lightbulb moment.

By 2023, he officially left his government role and officially launched GenLogs.

For Ryan, the parallels between using satellites and sensors in freight and his work at the CIA were clear. Just like intelligence analysis, GenLogs takes all the data, ties it all together, and produces precise, actionable insights.

“It’s the same exact issue. It’s people you are contacting- in the digital world- who are telling you one thing- and there wasn’t a toolkit to truly assess what was happening in the physical world. That’s when the lightbulb went off for me.”

Over Memorial Day weekend in 2023, Ryan and his co-founder installed their first censor along I-95. This device allowed them to extract data such as DOT numbers, equipment logos, and other identifiers. After compiling sufficient information, they presented it to industry experts- and the feedback was overwhelmingly positive. 

Today, GenLogs’ camera network collects over 15 million images of trucks per day, tracks 93% of motor carriers regularly, and monitors 25,000 carriers with no inspections. The network now spans from California to New York, Minnesota, and all the way down to Miami. 

Ryan has observed that bad actors have also started to pose as legitimate carriers out on the roads. 

This often occurs when MC are sold with the phone, email and bank account access that that carrier had. This allows the buyer to bypass all the two factor authentication that was set up with any of the other vetting platforms out there. The bad actor gets the pin, enabling access to loads even though the carrier is no longer active.

As soon as GenLogs sees telltale signs of a legitimate carrier’s identity being stolen, it immediately alerts the affected carrier.

“We’ll see a carrier being out every week on the roads on our sensors. Think of a time series graph - they’re always there, and all of a sudden they drop off. That is a telltale sign that a carrier went out of business.”

Ryan’s advice: if a carrier isn’t active anymore, dig deeper before tendering a load.

But GenLogs’ impact goes far beyond freight. The platform has stopped huge narcotics shipments, prevented minors from being trafficked, solved a homicide case, and more. 

Looking ahead to 2026, Ryan’s goal is to help people do their jobs more efficiently, so that the following year is safer and more productive. GenLogs is also working to integrate with every transportation management system (TMS) and software platform in the industry.

As of Monday, February 2nd, GenLogs has announced the closing of  $60 million Series B round.

Series-B — GenLogs

General Logistics

In the second half of 2026, Ryan and his team will focus on building a market intelligence tool to help envision how many different fleets are on the road today versus yesterday, further enhancing operational foresight for the industry.