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During Amazon's Prime Day, U.S. consumers spent $6.4 billion online within the first 24 hours, reflecting a 6% increase from the previous year. However, this fell short of estimates for stronger growth as shoppers sought bargains. This 48-hour event, in its ninth year, is designed to attract new customers and deepen existing customer relationships before the holiday season. As reported by Numerator, the average order size increased 7% from last year to $56.64. The best-selling categories included home goods and household essentials, and there was a nearly 20% rise in orders using buy now, pay later services.
Yet, as we already know, Amazon takes up to 15% of sales revenue. Therefore, any DTC brand running a deal on Prime Day, likely can't compete with themselves on their own website vs. their Amazon store this week.
I’m Adriana, a writer and editor at FreightCaviar. I’ve covered everything from freight tech to industry lawsuits and market shifts, helping scale us to almost 14K subscribers. My goal: to make logistics stories digestible, clear, and fun to read.
Towns like Stockton, California, thrived with warehousing but now face challenges as the e-commerce demand recedes, shedding light on a nationwide concern.
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