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Amazon's Prime Day sees $6.4 billion in online spending in the first 24 hours, a 6% increase from last year, but falls short of growth predictions.
During Amazon's Prime Day, U.S. consumers spent $6.4 billion online within the first 24 hours, reflecting a 6% increase from the previous year. However, this fell short of estimates for stronger growth as shoppers sought bargains. This 48-hour event, in its ninth year, is designed to attract new customers and deepen existing customer relationships before the holiday season. As reported by Numerator, the average order size increased 7% from last year to $56.64. The best-selling categories included home goods and household essentials, and there was a nearly 20% rise in orders using buy now, pay later services.
Source: Transport Topics
Yet, as we already know, Amazon takes up to 15% of sales revenue. Therefore, any DTC brand running a deal on Prime Day, likely can't compete with themselves on their own website vs. their Amazon store this week.
— Kenny Hyder (@kennyhyder) July 13, 2023
Revamped Amazon Shipping now serves a wider range of seller channels, leveraging its expansive delivery network.
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