🎣 Freight Tech Alone Can’t Save You
Ryan Schreiber breaks down everything about strategy, relationships, mindset, and AI in logistics.
Plus, Q1 insights from mega carriers, which lanes will heat up during the summer, and a freight meme of the day.
Good morning, Monday. Tornadoes rampaged throughout the US this weekend. A video of a tornado damaging a Dollar Tree Distribution Center in Oklahoma City went viral yesterday. Luckily, nobody was hurt at the facility. Scroll below to click the link and see videos from this weekend's onslaught.
Exciting news in today's edition of Greenscreens.ai Top Lane Movers—we're introducing reefer lanes. Discover which reefer lane prices are on the rise and which ones are cooling down below.
🤔 Question of the Day: Saia's share price fell __% after its Q1 earnings report; however, the stock price is still up 47% in the past year. Scroll to our main story to find the answer.

TOP LANE MOVERS POWERED BY GREENSCREENS.AI

*Greenscreens.ai, forecasts real-time truckload buy prices that are suited to each freight brokerage's purchasing power using AI and machine learning. Its engine takes into account over 130 attributes and data points in each rate forecast.
🐔 WHAT’S COOKIN’ IN FREIGHT

🌪️ Tornado Tramples Dollar Tree DC. Over the weekend, a vicious series of tornadoes devastated the Midwest region. The storms confirmed over 20 tornadoes, some hitting EF-3 levels, and resulted in at least five fatalities. The Dollar Tree Distribution Center in Marietta, Oklahoma, took a direct hit, halting operations and causing substantial inventory losses. According to sources, everyone on site was safe. Logistics operations take another hit due to extreme weather, which was predicted as a top supply chain risk for 2024.
♨️ Summer Season: Rates and Routes. As summer rolls in, it's time to look ahead to the fired-up lanes of Q3, but freight rates are still in the red. Using Farelanes rate data, Kevin Hill points out that nearly all trailer modes are still down compared to rate-per-mile data from 2023. As for which routes to watch for July, Southern states will send produce up north, while the Midwest exports grains and machinery. Out west, California's orchards and vineyards are offloading their harvests, and in Texas, Independence Day barbecues are driving the beef boom. The market's overall mood? Cautious but ripe for the strategic, Hill hints.
🗳️ Election Influence on Supply Chain. The upcoming 2024 U.S. elections are rattling the supply chain. Mexico’s rising as our new top exporter, nudging China aside. Trade is thriving, yet the United States-Mexico-Canada Agreement (USMCA) is up for a tough review, with a $152 billion trade imbalance between the U.S. and Mexico on the discussion table. Border bills are benched until after the elections, leaving policies hanging. Alain Bédard of the Canadian-based TFI warns of a freight market freeze till '25. Meanwhile, cybersecurity risks are high, especially at U.S. Ports. The typical 59 million monthly cyber attempts the Port of L.A. experiences will jump to new highs.
TOGETHER WITH LEVITY

Levity helps fast-moving 3PLs and freight brokers to do more with less by automating the most time-consuming and repetitive email tasks.
Whether it's spot quoting, load building, or answering track-and-trace requests, Levity connects to your inbox, TMS and other tools like rating engines, extracting the right information no matter the language or format. It performs tasks on your behalf automatically in the background so you can save time and focus on building shipper relationships instead of data entry. Learn more on Levity.ai today.

Let’s look at what’s happening post-Q1 with major carriers and their strategies moving forward:
Up next, C.H. Robinson is set to announce its Q1 results on Wednesday. The company's stock has taken a hit recently, dropping to just 10% above its lowest point during the COVID-era.
TOGETHER WITH ISO

Carrier reliability is central to everything you do. Are you measuring it?
Booking unreliable carriers leads to higher operational costs: more bounces, more reschedules and more headaches. With ISO, you can source carriers for every lane based on service data. More reliable carriers mean happier customers, higher volumes and lower cost per load. Learn more at iso.io.
AROUND THE FREIGHT WEB

📉 Monthly Update. Uber Freight releases its April 2024 update, with The Freight Economist analyzing the impact of the International Roadcheck Day and monitoring produce volumes.
🚚 Walmart Fleet. Walmart's private fleet has been essential since its first Distribution Center in 1970. Check out their cool equipment over the years.
💰 Outpost Expansion. Outpost, a company with a network of managed semi-truck parking facilities, raises $12.5 million to address the nationwide truck parking shortage.
🏭 Micron Investment. President Biden announces a $6.1 billion investment in Micron for a semiconductor project in Syracuse, NY, to rejuvenate local manufacturing.
🔥 Arizona Derailment. A freight train derails and catches fire in Arizona, shutting down a key trucking route near the New Mexico border. No injuries reported.
🚨 Texas Tragedy. In Texas, a 350,000-pound load detaches from an 18-wheeler, killing two. Incident highlights safety concerns in heavy haul transportation.
🎣 FREIGHT CAVIAR CORNER

Our most recent Freight Caviar Podcast episode takes us to Berlin, where we meet up with the Co-Founders of Levity.ai, CEO Gero Keil, and CTO Thilo Huellmann. This episode breaks down the differences between German and American startup cultures, the beginnings of Levity, and the future of AI automation in freight and other industries. Check it out on our blog, Spotify, or YouTube channel.
FREIGHT MEME OF THE DAY

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