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Echo Logistics sponsors golfer Denny McCarthy in the Valero Texas Open, and now he's off to the Masters. Can Echo repeat Mega Corp's viral success with Brian Harman last year?
Echo Global Logistics has made a strategic play by sponsoring golfer Denny McCarthy at the 2024 Valero Open. The Chicago-based freight brokerage, with a network of over 50,000 transport providers and 35,000 clients, is taking a swing at enhancing its brand visibility in the sports arena.
Echo Imitating Viral Moment?
The move makes a lot of sense after the Wilmington-based freight brokerage MegaCorp had a viral moment after its sponsorship of golfer Brian Harman paid off in a major way. Harman won the Open Championship and left folks wondering about the 'MegaCorp' emblazoned on his cap. This led to a 5,000% increase in website traffic for the company.
Paul-Bernard Jaroslawski
Denny McCarthy: Rising Star
McCarthy's performance at the Valero Texas Open earned him second place, proving that Echo's investment might be the hole-in-one they were aiming for.
McCarthy has shown notable performance on the PGA Tour, highlighted by a strong 2024 season leading into the Masters at Augusta.
For the Masters, he's aiming to leverage his skills, notably in driving accuracy and strokes gained putting. McCarthy's recent stats show a promising trend, with a top-five finish in one of his last five appearances and consistent cuts made, indicating readiness for his first Masters in five years.
Prediction: As McCarthy's star rises, so will Echo's brand, leveraging the power of sports to drive unprecedented engagement and visibility in the freight sector.
A 28 on the back nine and second place finish at the @valerotxopen! A historic performance and a ton of momentum heading into the season’s first major!
— Echo Global Logistics (@EchoLogistics) April 8, 2024
Well played @_dennymccarthy; your first win is coming! pic.twitter.com/2t3YuK945c
You can catch McCarthy's Masters tee time tomorrow, April 11.
Sources: Valero Texas Open | PGA Tour
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