🎣 HappyRobot’s $44M Leap

We recently caught up with the team behind HappyRobot, an AI-native operating system and platform.

They discuss how it seamlessly connects humans with autonomous workers, introduce their innovative new tool, Bridge—a powerful AI-driven control panel for teams—and share the company’s ambitious vision for the future of logistics.

In the midst of the AI hurricane, HappyRobot is right in the eye of the storm. With its AI-powered platform driving autonomous operations within the logistics industry, they’re quietly reshaping the next era of automation.

When we last spoke with brothers Javier and Pablo Palafox in December 2024, the team had just secured $15.6 million in Series A funding. Fast forward to this month, the company has raised a $44M Series B- along with the launch of an exciting new tool.

Kabir Walia, engineer at HappyRobot, explained the purpose of their newest product, ‘Bridge’, an all-in-one control panel for reps.

“The goal is to connect the work that the human brokerage teams do with the AI autonomous workers that we build on the platform.”

The broader mission: to automate operations across the supply chain, increasing efficiency & reducing costs on a global scale.

They first turned heads with their AI agent last year. But Pablo is quick to clarify how it stands apart from traditional voice bots:

“It’s going to be faster, it’s going to help you right away. If there needs to be a human escalation, we can do that. There are some cases where it’s not that intuitive or easy. In that case, humans can take those calls.”

The platform itself unites advanced AI models such as language models, voice generation, OCR, AI browsing, and more—with deep system integrations, all supported by a production-grade infrastructure designed for reliability.

But how does it work? Luis Paarup, CTO & CO-Founder, explained the real power comes from merging a company’s data.

“What we’re working towards is collecting all the data that the customer has, so our agents can form better decisions. We’re going to bring the data from your TMS, your sales force, etc., together, and once we have that, we can have voice agents doing specific tasks.”

As a young company scaling quickly, HappyRobot has had to learn fast. Paarup highlights one lesson above all: the importance of trust.

And as a founder, building something from the ground up, sharing your knowledge and experience is key to growth, he says.

“There are a lot of things you know that no one else knows how to do. Being able to instill that into a team you trust allows you to be thinking about the next thing”.

Beyond team-building, the company sees openness to change as equally crucial.

Kabir stressed the importance of curiosity and adaptability when using AI.

“When customers come to us, they are already in the place of, ‘What can this technology do for us? How can it change our processes?’ And the ones who are choosing us are challenging the processes they’ve had for decades. ‘How can they scale our work? To improve the way we do things?’’

For Kathryn Dean, who leads the Growth team at HappyRobot, working side by side with AI, you have to think about what the day-to-day is going towards.

“Once you’ve discovered something, and you know how to do it, and you don’t want to do it anymore, then you teach the AI how to do it for you. Then you get to discover what the next new thing is and learn something new. Once you’re bored of that, teach the AI how to do it, and it’ll take over, so you can keep building the next thing.”

Despite having achieved so much in a short amount of time, they have no grand vision of becoming a powerful company- their eye is on the product, says Javi.

“ We focus all our energy on what we think is cool to build, and it seems that people like it. We don’t want to IPO. What is the purpose of that? We want to build AI that makes our lives easier. We see that with the products we use. If there was an AI that read all my emails, and told me these are the only emails I should care about- wouldn’t that be great? We’re doing the same for brokers and supply chain companies.”

HappyRobot isn’t chasing IPO headlines — they’re chasing what’s possible when humans and AI build side by side. And from the looks of it, they’re just getting started.