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Discover ISO's mission to develop the FICO score of freight, setting the primary source of truth.
In 2020, while the world was hoarding toilet paper and decoding Zoom, John Stauffer and his co-founder Brian Cristol, CEO, launched Isometric Technologies. Their ambition? To revolutionize the freight industry by ushering in a new era of data integrity and service-level performance rigor.
The Pandemicâs Silver Lining for ISO
Surprisingly, the pandemic proved advantageous for ISO. "Starting remotely was all we ever knew,â John remarks. ISO astutely responded to the shaky supply chains by focusing on shippers of high-demand, everyday items (think toilet paper or bottled water), catalyzing their network growth.
OTIF: The Most Feared Letters in Shipping (After IRS)
ISO set out to tackle the problem of shippers having poor visibility into the total costs of transportation procurement. The inception of big retailersâ vendor compliance programs (and OTIF penalties) added fuel to the fire. As John emphasized, OTIF (âOn Time and In Fullâ) has real teeth. Imagine Walmart docking 3% of your total order value for tardiness, and you can see why ISOâs centralized data platform is more than a fancy tech toyâitâs the industryâs new best friend.
"We're basically a scorecarding solution. Our goal is to streamline this data reconciliation process that exists between shippers and carriers and brokers and carriers, to get everybody aligned on a central source of truth,â John details.
ISO Scores: The FICO of Freight?
Benefits abound for various industry players:
Funding and the Road Ahead
Securing their Series A funding, backed by industry leaders Maersk and Blackhorn Ventures, ISO is confidently carving a path forward, not just following trends. John expressed their ambition, emphasizing their global vision with the intention of establishing ISO scores as the industry-wide benchmark.
Starting amidst the challenges of a pandemic, overcoming hurdles like OTIF compliance and performance management, and pioneering a distinctive scoring system for brokers, Isometric Technologies is leading a transformative charge in the freight industry. âWe aim to be the definitive reference for quality and performance data across the logistics sector,â John states.
Hear John's complete insights on ISO's journey and vision on FreightCaviar via Spotify or Youtube.
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