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Truckstop shifts leadership amid criticism of weak innovation, poor acquisitions, and lost customer focus. But what can be done to change things?
Truckstop’s founder, Scott Moscrip, has returned as interim CEO after Kendra Tucker stepped down after three years in the role. Her departure reignites industry debate around the company's strategic direction and recent performance missteps.
Jin Stedge, founder of TrueNorth (and our sponsor), shared on LinkedIn that Truckstop remains a market leader but could benefit from stronger differentiation:
She emphasized that executing such changes requires “top‑tier engineers” and a sharp product focus.
Ryan Schreiber criticized Truckstop’s acquisition strategy on LinkedIn:
He warned that a failure to reposition could see Truckstop “burn itself to the ground.”
Others expressed their opinions in the comment sections and gave their thoughts on what can be done to improve Truckstop:
Jason Rabine, however cautioned that overreliance on AI risks alienating traditional users:
“Freight is a relationship‑based environment… adding AI removes a lot of that relationship.”
Despite everything that has happened, Truckstop must address several critical issues:
With Moscrip at the helm, the real test will be whether Truckstop can align internal operations with external expectations and translate bold ideas into tangible innovation.
I leave you with the question: What would you do if you were Truckstop's CEO?
You can leave you thoughts in our FreightCaviar Forum. It is the excellent place to keep this topic going and share your opinions with like-minded individuals like yourself.
Source: Jin Stedge/LinkeIn | Ryan Schreiber\LinkedIn
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